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Something for marine life to be 'happy' about...
G-Star's exciting and eco-friendly RAW for the Oceans collection is now available at Mall of America.
In partnership with Bionic Yarn, the Vortex Project, Parley for the Oceans and curated by musician Pharrell Williams, the collection is made from ground-breaking 'Bionic Yarn' – an eco-thread of fibers derived from recycled plastic bottles.
The collection is the forefront of sustainable fashion. Environmental organizations Sea Shepard Conservation Society USA and Plastic Pollution Coalition, among others, have highlighted the seriousness of plastic in our oceans.
As the issue of ocean plastic grows – each year alone, three times as much rubbish is dumped into the ocean as the weight of fish caught – so does the need for a solution. G-Star has joined forces with its partners, using ground-breaking technology to not only retrieve plastic from the oceans, but transform it into a new generation of denim.
This first collection of the RAW for the Oceans initiative has already innovated over 10 tons of the problematic ocean plastic.
Containing men's and women's pieces to support the cause while becoming a part of the solution – style is uncompromised. Matching their internal innovation, the Bionic Yarn denims are printed with an original pattern. Using the initiative's mascot, Otto the Octopus, the pattern morphs his organic form into classic prints like houndstooth design. An element of discovery is brought to the garments through the prints, especially with their internal application, only revealed with the subtle cuff of a pant.
Venturing beyond outerwear, the RAW for the Oceans collection includes jeans, t-shirts, sweats, caps and more – all constructed from Bionic Yarn. Coloured in intense shades of mazarine indigo blue and black, fabrics have soft hand feels and durable handles. The range signifies the beginning of a long-term collaboration between innovators Bionic Yarn and G-Star RAW.